After signing a deal with one of its chief rivals, Dish Network, Comcast is now going to provide its pay-TV services. The largest cable operator has made a deal to provide international channels from Sling International through its Xfinity X1 platform.
Sling International’s programming packages, starting at just 10 USD per month, consist of multicultural content in 21 languages from around 395 international networks. According to the company, the prices for the programming packages will be “consistent” on Comcast’s X1 with the pricing on other Comcast platforms.
The big question here in everyone’s mind could be why Comcast would do business with its biggest rival, Dish as they both fight for market share? Well, this time, Comcast is trying to project its X1 TV platform as a one-stop-shop for all types of media and video on a TV, which also includes over-the-top content streaming services. Comcast’s X1 is already providing access to various Internet services, such as Pandora, YouTube, Netflix along with NPR podcasts.
Originally, Comcast signed this deal with Sling TV division of Dish TV in 2016. At that time, it was decided that Comcast would provide the whole complement of services by Sling TV’s, which included the core “skinny” bundles that are currently unavailable on X1. According to both the companies, they are working to launch more Sling products on X1.
The international programming packages from Sling provides programs in different languages like Arabic, English, Punjabi, Kannada, Hindi, Marathi, Tamil, Malayalam, Telugu, Bangla, Urdu, Bengali, Polish, Brazilian, Italian, Vietnamese, French, German, Taiwanese, Cantonese and Mandarin.
Customers using both Comcast X1 and Sling TV services can log in to stream the international on-demand or live shows that are available in their current package. Apart from this, customers will now also be able to sign up via the Sling International application on X1 directly.